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3 Ways to Transform Your Contact Center Customer Experience

Contact centers play an essential role in enhancing customer experience (CX). They have the power to transform dissatisfied clients into cheerleaders, collect valuable data, and improve your organization’s overall reputation.

Utilizing an omnichannel contact center platform powered with the right technology can significantly enhance CX, optimize workflows, and increase profitability.

Here are three strategies to maximize the impact of your contact center operations on your business:

1. Optimize Channel Shift

Many companies are moving away from traditional phone support and embracing digital channels like chatbots and mobile apps to save costs. However, this strategy doesn’t work for everyone. To find the best communication channels, it’s important to understand your customers’ demographics and preferences. For example:

  • Older clients may prefer phone support.
  • Younger audiences might like self-service options.

As artificial intelligence (AI) continues to advance, it’s expected that by 2025, 80% of customer service organizations will use generative AI to improve productivity and customer satisfaction. That said, technology should always meet customer needs. Live agents will always be needed for handling more complex inquiries.

2. Eliminate Departmental Silos

Key executives, such as the COO, CMO and CTO, need to work together to ensure the contact center supports the company’s overall goals. For example, if the marketing team launches a new campaign, the contact center should be updated and engaged to provide consistent messaging to customers.

Additionally, contact center representatives can share valuable insights that help shape marketing strategies. This collaboration enables decision makers to tailor promotions and improve customer interactions.

3. Leverage Technology

To succeed in a competitive market, organizations need to stay current with new technology solutions. By adding features like AI chatbots and analytics, businesses can personalize customer interactions. You can also measure performance with metrics such as net promoter scores (NPS) and customer satisfaction (CSAT).

Effective contact center operations can convert complaints into loyalty and drive bigger profits. Businesses of all sizes can benefit from tailored contact center solutions to improve their customer experience.

Learn how TCI can help modernize your contact center: (703) 321-3030 or info@tcicomm.com.

 

AI and Your Phone System… The Good, Bad and Ugly

We expect the evolution of AI to be as earth-shaking as the creation of the semiconductor, the personal computer, the Internet, and the mobile phone. AI will change the way people work, learn, travel, get healthcare, and communicate with each other.

Evolving phone systems will be just one aspect of its far-reaching influence as AI revolutionizes industries and our society.

Where will AI take UC?

“2024 may well be the year of reckoning for AI. So far, the main application of Gen AI has been with chatbots and voice-enabled bots. The real value is transitioning from front-end chatbots to ones that can act based on their process inputs. The next step will be for customer support software to go beyond just answering questions and move toward enabling true end-to-end task automation.”
– Martin Bitzinger, Mitel SVP, Product Management

AI will improve customer service in phone systems in several ways, including:

  • AI-supported Contact Centers: AI will reduce the likelihood of human error with improved user satisfaction, shorter call times, and more accurate information for callers.
  • Personalization and Customer Satisfaction: AI-powered systems will enable businesses to provide more personalized responses, leading to improved caller satisfaction rates.
  • 24/7 Availability and Quick Response Times: AI will allow for round-the-clock availability of virtual assistants, leading to quick response times and improved customer experiences.
  • Automated Call Transcription: AI call transcriptions will enhance call quality assurance, aid in targeted training of new representatives, and help identify key service trends and recurrent issues, ultimately improving customer service.
  • Chatbot-Based Customer Support: Web-based chatbots powered by AI will enable customers to find solutions without calling customer service, thus enhancing the overall customer experience.

More powerful smartphones

Companies like Google, Qualcomm, and Apple are heavily investing in AI to evolve smartphones, with a focus on generative AI, which can create new content and provide personalized recommendations based on text and image inputs.

Trouble Ahead

The use of AI in phone systems won’t be without its challenges. Scammers are already using AI to clone voices, making phone scams more sophisticated and believable.

Experts recommend adopting a “code word” system with your loved ones, always calling back to verify the situation, and setting social media accounts to private to prevent publicly available information from being used against individuals.

AI-enabled phone scams have raised concerns about the increasing threat of advanced phishing and targeted scams, prompting more calls to regulate the use of this powerful technology.

Let’s explore new ways to leverage and safeguard the technology in your business. Contact us today at (703) 321-3030 or GetHelp@tcicomm.com.
 

4 Ways Artificial Intelligence Will Improve Your Communications & How to Mitigate AI Security Issues

Unified Communications enable your employees to communicate and collaborate more effectively through screen sharing, video conferencing, mobile apps, and more. Adding artificial intelligence (AI) to the mix promises to send productivity through the roof, so it’s not surprising to see enterprises jump at the chance to experiment.

Still, even as AI transforms communications and collaboration, it raises new security concerns. Let’s dive deeper to understand how AI enhances Unified Communications and what enterprises need to do to maintain a secure environment.

4 Ways AI Is Improving Communications and Productivity

1. Improved Collaboration – Integrating AI chatbots into UC applications opens new doors for collaboration by gathering status updates from team members and alerting members via an app, email, SMS, or push notification if an error occurs on a product or process. When chatbots keep everyone and everything connected employees can more easily troubleshoot together, keep track of each other’s progress on projects and share ideas and information.

2. Easier Access and Use Of Data – AI virtual assistants improve access to documents and other information, automatically gathering and distributing data to employees’ devices — whether a presentation, a video, or a PDF. If questions on a prior discussion or topic arise during a meeting, the assistant retrieves pertinent emails, messages, or documents. As AI voice assistants such as Cortana and Alexa become more ingrained in the workplace, these requests may be made through voice recognition. Attendees stay focused and engaged in the conversation, with all information at their fingertips.

3. Increased Productivity – Chatbots field straightforward calls and online chats with customers, allowing your customer service team to focus on more complex calls and issues. In meetings, attendees concentrate on the content and discussion rather than on the communications tools. The AI assistant even initiates the conference automatically.

4. Better Efficiencies – Wouldn’t it be great to have someone else send meeting notes, assign action items, and schedule follow-up calls? The AI assistant handles all of it, allowing human attendees to spend their time on more complex and higher-value activities. AI also simplifies scheduling by identifying times that work for everyone. In the not-too-distant future, facial and voice recognition technologies will take attendance at meetings, eliminating yet another mundane and time-consuming task.

How To Mitigate AI Security Issues

While the benefits of AI and UC are many, the security of your communications system will also require more attention. AI technology accesses vast amounts of enterprise data on products, processes, and customers. If an attack occurs, all that data becomes vulnerable.

  • New standards and protocols will emerge as AI plays a more significant role in enterprise communications systems, so organizations must remain vigilant to stay compliant with the latest requirements.
  • There are likely security challenges with BYOD as employees’ AI-enhanced personal devices enter the workplace. Some organizations opt to disable voice assistants such as Google Assistant or Siri in the workplace. But as employees bring newer devices to the office, organizations must assess emerging AI technologies for security threats and establish clear guidelines in a formal security policy.
  • A positive note here is that AI enhances data and communications security. It will scan for potential threats and alert IT and security teams when vulnerabilities or possible attacks occur. Security professionals can respond far more quickly with the help of these technologies.

As AI and UC blend, productivity skyrockets, efficiency improves, and data is more accessible. But the architecture must have a stable base, with security as a main priority.

Thinking about adding new technology and capabilities to get more from your UC platform? Contact us today: ((703) 321-3030 or GetHelp@tcicomm.com.