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How Modern Unified Communications Elevate the Hospitality Industry

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As hospitality leaders gear up for the busy summer season, plenty of technological tools are available to streamline operations and provide an overall improved and immersive guest experience.

Whether it’s enabling multimodal technology for frontline workers, AI-powered tools, or hybrid cloud solutions, investing in modern UC solutions is something every property manager should take time to consider.

Enabling Hospitality Staff with Modern Tech

Hospitality thrives on exceeding guest’s needs and expectations, and modern technology infrastructure plays an integral role in attaining that outcome. In today’s environment, guests expect quick, personalized, and effortless communication, which can put a lot of pressure on frontline hospitality employees.

Modern UC solutions allow properties to combine frontline, back office, and vertical workflows, ensuring the entire workforce is on the same page. Whether working on-site or remotely, multimodal technology allows staff to collaborate seamlessly on guest requests through the best medium for the situation – voice, video, chat, SMS, or a combination.

For example, an on-the-go property manager can carry a wireless DECT handset, which offers a reliable signal anywhere on a property. Fully integrated into the property’s communications solution, it ensures secure access to voice calls, interactive messaging, and critical alerts from colleagues at the front desk or an off-site contact center.

Frontline hospitality staff are essential to delivering memorable experiences. They often provide a guest’s first and last impression of a property. By giving them the right communication tools for their job, you empower them to do their best work while boosting the customer experience. This builds a property’s reputation as both a fulfilling place to work and an enjoyable place to stay.

AI and Unified Communications in Hospitality

Artificial intelligence (AI) is a popular topic today, but it is important to look beyond the hype and pinpoint its real-world value. That’s why it is essential to focus on opportunities to deliberately deploy AI to better serve guests. With modern UC solutions, this can be done through simple, integrated experiences built for the hospitality space.

Generative AI (GenAI) chatbots and voice bots can help streamline on-site customer service requests during busy and demanding times by handling simple but time-consuming tasks that would otherwise fall to frontline staff. If the bot cannot resolve the issue, an AI-powered agent assistant can smoothly transfer the call to a live agent along with call notes, ensuring the guest does not need to repeat information.

Besides streamlining workflows, the valuable data collected through AI interactions with customers can enhance the guest experience. For instance, when integrated into contact center platforms, AI can instantly transcribe and summarize calls and provide detailed call trends to supervisors. AI integration can also identify and track caller sentiment, which can be used to train staff for specific situations.

Augmenting UC solutions with AI is about more than finding efficiencies. It’s about quickly tapping into unique guest insights to deliver better personalization, ultimately leading to higher customer satisfaction.

Hybrid Cloud Solutions for Hospitality

For many properties, the decision between relying on legacy on-prem infrastructure that still delivers value and embracing the flexibility of the cloud is a real challenge. That is why hybrid cloud-based solutions are increasingly becoming the chosen route, as they are tailored and scaled to fit specific needs with size and budget in mind.

Hybrid cloud solutions are ideal for hoteliers who are not entirely ready to ditch their legacy infrastructure. They allow security and flexibility and offer a proven mix of private cloud, public cloud, and on-premises solutions. Hybrid cloud solutions are reliable and provide robust security features, data privacy, and regulatory compliance to ensure hospitality organizations protect themselves while streamlining communication. With the proper guidance from a trusted, vertical-focused UC provider, property managers can choose the best path for their needs.

Migrating to the cloud goes beyond a mere destination. It involves implementing solutions that offer maximum flexibility and ensuring that each property has the right communication tools to effectively support its customers, staff, and stakeholders now and in the future.

Let’s talk about new ways to elevate your property and serve guests better in your evolving marketplace. TCI hospitality experts are here to help: (703) 321-3030 or GetHelp@tcicomm.com.
 

Expert Insights: 2023 Unified Communications Predictions

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Today, unified communications (UC) technology is more than just IP phones and simple features like live chat. You’ll want to partner with a local provider who can help guide you toward the right mix of today’s solutions and evolve with you in the future.

TCI has been supporting the DC Metro Region for 40 years and we’re here to help. As we look toward the new year, we know many organizations will be modernizing their communications systems to streamline operations and keep employees and customers connected.

Our strategic technology partner, Mitel has weighed in on what UC will look like in 2023. Here are their predictions.

Generative AI will take off.

Generative AI can create content automatically. It has the potential to revolutionize certain aspects of business, specifically when it comes to content marketing and contact center communications.

The technology can improve the chatbot experience on websites and provide personalized content to customers based on their history. In the contact center, Generative AI can produce content for agent coaching. It can also document and summarize interactions between agents and customers, creating content that can be used for training and development.

Organizations and UC providers need to stay on top of the role Generative AI will begin to play and be able to incorporate the content produced by it into their UC technology stacks.

CISOs will focus on recruiting employees to play a bigger role in preventing attacks and securing edge devices.  

Phishing attacks rose in 2022 and organizations are concerned about unauthorized access or leaks of their proprietary information. Business leaders need to raise employee education and vigilance in avoiding ransomware, phishing, and other threats coming in email, texts, and social media.

Another challenge is securing a rapidly expanding universe of edge devices, both professional and personal. Most employees work on multiple devices, and you can’t protect what you don’t know about, so auditing and securing a widely dispersed infrastructure will be essential.

Mitel and TCI offer a software assurance (SWA) subscription that keeps your UC up to date on the latest software, security fixes, and compliance requirements.

A one-size-fits-all approach to delivering UC will no longer work. Organizations are demanding customized solutions.  

Customers have many communication technology choices today, and many use a mix of infrastructures. In 2023, the world’s business communications will occur across a panorama of on-prem, private cloud, hybrid, and UCaaS systems.

Currently, deployed on-premises solutions lead the pack, but Mitel’s survey found that over 40% of enterprises are combining their on-premises solutions with a cloud solution, and almost half are either evaluating or currently moving their on-premises communications to the cloud.

UC providers need to fully embrace Customer Lifecycle Management as organizations look for the right communications solution to deliver long-term value for both the customer and employee experience.

With so many choices regarding technologies and deployment options, organizations need more than just a drop-ship phone provider. They need a local partner who can support them on-site and guide them toward solutions that support shared workspaces, file and screen sharing, and a mobile-first design. Businesses are looking for a quick and sustainable ROI that empowers their customers to collaborate and complete tasks from anywhere.

Our local team of experts is ready to advise you on the best path forward as you implement your 2023 plans. Contact us at (703) 321-3030 or GetHelp@tcicomm.com.