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3 Ways to Transform Your Contact Center Customer Experience

Contact centers play an essential role in enhancing customer experience (CX). They have the power to transform dissatisfied clients into cheerleaders, collect valuable data, and improve your organization’s overall reputation.

Utilizing an omnichannel contact center platform powered with the right technology can significantly enhance CX, optimize workflows, and increase profitability.

Here are three strategies to maximize the impact of your contact center operations on your business:

1. Optimize Channel Shift

Many companies are moving away from traditional phone support and embracing digital channels like chatbots and mobile apps to save costs. However, this strategy doesn’t work for everyone. To find the best communication channels, it’s important to understand your customers’ demographics and preferences. For example:

  • Older clients may prefer phone support.
  • Younger audiences might like self-service options.

As artificial intelligence (AI) continues to advance, it’s expected that by 2025, 80% of customer service organizations will use generative AI to improve productivity and customer satisfaction. That said, technology should always meet customer needs. Live agents will always be needed for handling more complex inquiries.

2. Eliminate Departmental Silos

Key executives, such as the COO, CMO and CTO, need to work together to ensure the contact center supports the company’s overall goals. For example, if the marketing team launches a new campaign, the contact center should be updated and engaged to provide consistent messaging to customers.

Additionally, contact center representatives can share valuable insights that help shape marketing strategies. This collaboration enables decision makers to tailor promotions and improve customer interactions.

3. Leverage Technology

To succeed in a competitive market, organizations need to stay current with new technology solutions. By adding features like AI chatbots and analytics, businesses can personalize customer interactions. You can also measure performance with metrics such as net promoter scores (NPS) and customer satisfaction (CSAT).

Effective contact center operations can convert complaints into loyalty and drive bigger profits. Businesses of all sizes can benefit from tailored contact center solutions to improve their customer experience.

Learn how TCI can help modernize your contact center: (703) 321-3030 or info@tcicomm.com.

 

Safeguard Your Customers and Data with Advanced Unified Communications Security

The bad guys will not stop… Cybersecurity challenges are never-ending.

This is a big concern in virtually every industry, especially those where most interactions have gone digital to meet customer preferences for self-serve and engagement through the channels they prefer – at the time they want.

While this is convenient for customers, it has created significant operational and cybersecurity challenges for contact centers. To provide excellent customer service experiences, contact centers must authenticate a customer’s identity, address questions and concerns, and process transactions quickly and efficiently.

Throughout the process, customers must feel like every interaction is secure, and companies must ensure they protect customer privacy during and after a call. With the proper unified communications (UC) tools, organizations can streamline and secure all contact center conversations to meet omnichannel service expectations before, during, and after a customer connects with a live agent.

Voice Authentication personalizes Service and Reduces Fraud

Large and small organizations are implementing digital transformation strategies designed to streamline contact center interactions. Since only some customers need the help of a contact center agent, these efforts are focused on automating processes with self-serve channels that lower costs. For example, chat and voice bots are being introduced to act as virtual agents, deliver services, promote new products, and provide personalized customer experiences — all without connecting the customer to an agent.

But regardless of which digital self-serve path is available, chances are that a caller will eventually want to go beyond simple questions to discuss a specific account. At that point, a live connection with an agent will be needed. When that happens, the agent must be assured of the caller’s identity before dealing with personal account information. While security questions were enough to protect the customer and the business in the past, today’s cybersecurity landscape is a lot more complicated. A disembodied voice on the other end of the line may not be who it claims to be.

Speech recognition systems can be integrated with existing UC platforms to add a layer of cybersecurity protection. These systems can identify the caller’s intent, authenticate the customer using voice biometrics, and then segment and route the call to the best agent to handle the request. With these digital workflows, companies can streamline the call management process and enable a more personalized interaction because the agent will spend less time authenticating the person on the other end of the call and more time dealing with the customer’s specific questions.

Integrated Voice Response and Recording Capabilities enable Advanced Cyber Protection

TCI offers contact center solutions that include an embedded, self-service Interactive Voice Response (IVR) system with an optional speech recognition feature that enables authentication before an agent is connected. With our customized UC platforms, businesses get a complete communications, collaboration, and customer experience solution designed to maintain the security of contact center interactions for any organization.

Organizations that want additional cyber protection for contact center calls can opt for Interaction Recording (IR) to record all calls and then search for, play, and interrogate call recordings for security and privacy regulation compliance. Advanced speech analytics capabilities built into the system enable companies to analyze recordings for potential fraud, categorize calls as “high risk,” and then suggest countermeasures that can be taken to avoid losses.

TCI’s advanced solutions can be applied to support both centralized contact center operations and decentralized organizations with multiple branch offices that manage customer calls.

Privacy Features that ensure Regulatory Compliance

Of course, in addition to maintaining a high level of cyber protection for all contact center interactions, companies must also comply with data protection regulations designed to protect the privacy of customer data. The changing and complex regulations surrounding data privacy and security compliance have created another challenge for both centralized and decentralized operations.

TCI offers solutions built to protect personal data captured during a call by contact center agents either on an agent’s screen or a voice recording. For example, information collected by workflows can be masked to protect personal data as it is being collected. To control access to stored data, information required by the system to perform certain functions (name, phone number, email address, and voice and multimedia transcripts) can be automatically deleted when no longer required to provide service. Plus, multi-level security privileges can be applied to limit access to all data based on user profiles.

Enable Great Customer Service while optimizing Cybersecurity

Ultimately, the cybersecurity protection that businesses build into their contact center processes should be seamless and efficient. Self-serve options should authenticate a customer’s identity before connecting to a live agent. Agents should be able to address customer questions and manage transactions quickly and efficiently without being bogged down by cybersecurity protocols. UC tools enable enterprises to achieve this level of protection without compromising omnichannel service objectives.

Learn how TCI can help your contact center thrive in the digital age, improve your bottom line, and adhere to security, compliance, and fraud mitigation requirements.

Call us today at (703) 321-3030 or GetHelp@tcicomm.com.
 


Supporting DC Metro Leaders in Education, Hospitality and Retail with On-Premises & Hybrid Unified Communications

The on-prem, private hosted, and hybrid Unified Communications (UC) platforms TCI deploys and supports offer unique advantages for education, hospitality, and retail organizations.

A 2023 Metrigy global survey found 64.7% of those in the hospitality industry are on-premises or private-hosted, 56.7% of education, and 50% of retail. These high adoption rates of on-prem and private hosted UC platforms, coupled with the relatively small percentage of those planning to move to UCaaS, highlight significant benefits for the on-premises, private-hosted, and hybrid models for these industries.

4 Reasons Why Education, Hospitality, and Retail stick with On-Prem and Hybrid UC

1. Reliability – The primary reason cited across all three industries for staying with on-premises and private-hosted solutions is their reliability. In the retail space, with large numbers of distributed locations, stores must be able to operate even if there is a network outage. Individual locations must be able to place and receive calls and ensure that systems such as alarms can always function. Hospitality operates under a similar model. A hotel, for example, can’t tolerate downtime for its in-room communications or be unreachable by those looking to make a reservation if there is a network outage or a UCaaS outage. Educational organizations, too, must ensure reliability, especially for higher education institutions spread out across campuses, and support communications modalities, including emergency calling systems.

2. Cost Savings – Nearly 46% overall, including half of retail and hospitality organizations, say that cost savings are the primary reason they stay with on-premises or private-hosted deployment models. On-prem or private-hosted models can often be less expensive and may already be fully depreciated. They also can allow companies, through hybrid solutions, to add additional cloud-based features, such as analytics and application integrations, without making wholesale changes to UC and contact center platforms. And they can preserve existing investments in endpoints and infrastructure such as gateways.

3. Security and Data Privacy – On-premises and private-hosted deployment models allow organizations to control their own data. Educational organizations may use their UC platforms to manage student data, including potentially sensitive information such as grades and health records. Hospitality companies may hold information related to customer location, travel history, and payment preferences. Retail organizations must process payment information per Payment Card Industry (PCI) compliance standards. Organizations may have sensitive competitive information they wish to ensure isn’t shared with service providers or potentially outside their control.

4. Integrations – Education, hospitality, and retail organizations will likely have extensive and unique integrations between business applications and their communications platforms. In our research, the need to integrate file management, project and task management, HR, CRM, and ERP applications into collaboration platforms is common to all three.

Beyond those drivers, there are several industry-specific examples of how On-Prem and Hybrid UC supports unique requirements, including:

Education:

  • Self-service portals allow students to check their account balances and billing information by phone or messaging app bot.
  • Student management platforms integrated with call centers enable students to click to call for support from within a learning management app such as Ellucian Banner or Blackboard.

Hospitality:

  • Guest management platforms enable customers to check account information, order food, movies, or services, or easily reach a concierge through a single click on an in-room phone or via an integrated mobile app.

Retail:

  • Inventory and order management systems allow customers to check product availability or order status by phone or receive text updates.
  • In-store wireless communications platforms for employees allow on-the-go communications and enable mobile staff to take incoming calls from customers seeking assistance.
  • Marketing automation systems send special offers and updates to customers via text.

Education, hospitality, and retail organizations may also integrate security systems into calling and paging platforms to provide automated notifications in an emergency.

In all these cases, on-premises and private-hosted solutions allow education, hospitality, and retail organizations to customize and control their communications environment.

Furthermore, education, hospitality, and retail organizations can use hybrid solutions to add additional features and functionality from the cloud while preserving their existing investments in on-premises and private-hosted platforms.

TCI has decades of industry-specific expertise. Let’s talk about leveraging the best technology to help achieve your organizational goals.

Contact us at (703) 321-3030 or GetHelp@tcicomm.com.
 


6 Tips to Improve Your Bank’s Online and Omnichannel Customer Experience

While the new financial experience may involve fewer person-to-person interactions, clients still expect high levels of personalization.

Financial services Customer Experience (CX) encompasses every customer interaction with an institution on every platform. While this used to primarily happen over a teller counter, the new omnichannel CX includes apps, embedded finance, online systems, digital communications, and contact centers – any way users access their services. The better a customer’s experience at every touchpoint, the more likely they are to trust that company with their finances.

From their initial deposit to their many investment milestones, here are six tips for creating a better experience that your customers will know they can bank on.

1. Build Trust with Digital-first Customers – Digital money management can be daunting for new customers, especially if they are unfamiliar with your brand. Earning client trust can be challenging, but there are ways to make them feel more comfortable using your products. Center your company’s mission and values with consistent messaging and back it up with your services. Clients are concerned about the security of their transactions, so be transparent with your compliance and data privacy policies.

2. Prioritize Self-Service – Currently, most transactions originate digitally, with customers accessing self-service portals or making payments through embedded financial technology. Online transactions like trades or transfers are automated and fast. They generally require little intervention from human agents, making them efficient for the client and cost-effective for the financial institution.

3. Add a Human Touch – In an era where customer interactions are limited, each point of human-to-human contact is valuable. When self-service and AI can’t solve an issue, it’s up to the human agent to step in and provide exceptional customer service. Empower agents with up-to-date information about the client’s history to easily step into the conversation for personalized, empathetic support.

4. Create Connections Between Customers and Employees – Clients will feel more comfortable knowing their money is in the hands of knowledgeable, dependable financial employees, so make sure the transition between self-service and live agent assistance is seamless. Ensuring contact center agents are always available via phone or chat and equipped with top-of-the-line communications solutions leads to faster resolution rates and happier customers. UC solutions like AI-assisted agent support for dynamic real-time responses and work-from-anywhere technology will empower your people to respond professionally and customers will feel confident in their care.

5. Optimize Your Workforce – Human capital is the most valuable – and one of the most expensive – elements of running an organization. Finding the right balance of automated solutions and human expertise can help manage budgetary concerns while improving employee and customer satisfaction. Automated workforce management technology uses analytics to track times of peak demand, creating strategic schedules for flexible, efficient contact center staffing.

6. Collect Valuable Feedback – Today’s digital-first customers quickly tap a thumbs-up or thumbs-down icon, but gathering meaningful feedback is essential in providing high-quality financial experiences. Whether it’s a satisfaction survey at the end of a call or a net promoter score after an online chat, give customers a chance to share their thoughts. Their insight can identify pain points and lead to CX improvements you hadn’t considered.

Improve Your Financial Services CX with TCI

The pivot to online financial services is an opportunity for traditional banks, credit unions, and other institutions to provide new levels of exceptional customer experiences. Contact TCI today at (703) 321-3030 or GetHelp@tcicomm.com.
 


Contact Centers 101… Understanding the Basics So Your Business Won’t Miss Out

The contact center world of 2022 is filled with business opportunities and the chance to better meet your diversifying customer needs. Worried you might be missing out? Don’t be. Below, we formally open the doors to the contact center world and invite you to confidently step inside.

Why Does Your Organization Need Contact Center Technology?

If your organization handles and manages daily phone calls, then you can benefit from new contact center technology that can quickly and efficiently route calls, spot calling trends, and build an effective overall team.

Call center technology can accelerate reaching customer experience goals set by the managers and decision-makers of your organization – from increasing first call resolution to honing your tracking and reporting intelligence.

What Kind of Call Center Technology is Out There?

There’s a wide spectrum of call center solutions available to help maximize your business operations. The first step in determining which technology is ideally suited for your business is determining the size and classification of your contact center.

For example, are you a small business and just getting started exploring your options, or do you already run a small but “full-fledged” contact center? Are you an enterprise-class contact center? Establishing your requirements leads to the end goal – investing in the right technology to take you there.

Today’s call center solutions can cover all of the bases – from driving productivity to streamlining operations, to simplifying tool management, to call bursting for handling sporadic high call volumes. A sampling of customized contact center solutions available include…

  • Contact Center Enterprise provides a powerful toolbox of applications to transform dated, voice-only call centers into an omnichannel customer experience.
  • Cloud-based Contact Center services offer a multi-channel interaction center for the way customers communicate today. 4 Minute Video Demo: MiContact Center Business – Customer & Agent Experience
  • Boosting your team’s performance with Workforce Optimization applications and tools. Learn more
  • Proactively reach your customers and prospects with Outbound contacts to improve loyalty and uncover new revenue opportunities.

The contact center world isn’t so scary once you take that first step inside. Take the next step with TCI. Contact us today at (703) 321-3030 or info@tcicomm.com.

 

The 9 Most Important Call Center Trends of 2022

We’ve seen a lot of changes to the call center and customer experience landscape over the years, from cloud communications and virtual agents to more strategic thinking around analytics, more flexible social media interactions, and innovative ways to involve artificial intelligence. And when the pandemic pushed businesses to modernize their business communications overnight, we’ve seen even more shifts in how businesses meet the evolving needs of both customers and their employees.

Here are nine technology trends that are helping companies deliver the best quality customer experience. See how far your business has come in building customer relationships that last — or which of these trends may need to be on this year’s to-do list.

1. Artificial Intelligence

As early adopters continue honing AI applications for call routing, we expect to see more connections forged between various media channels and streamlined call center response.

2. Digital Transformation

A forward-looking digital transformation strategy is going to be essential for business competitiveness. And it’s not just about using the right channels to interact with customers where they are; the smartest businesses are integrating technologies to provide full customer context with each interaction and leveraging system data to provide proactive service.

3. Better Contact Center Analytics

Gone are the days of relying on supervisor skills and know-how to get the most out of contact center agents. Now, even smaller businesses are taking advantage of sophisticated analytics to turn data – like call and screen recordings, chats, SMS messages, and more – into useful feedback for their agents. We expect more advancements in analytics as companies continue to implement more unified communications platforms and strategies.

4. Omnichannel Communications

More businesses are recognizing that while a customer journey may begin on one channel, valuable insight and feedback from the customer can be gained on a completely different channel. Responsive businesses are using this trend to create a superb customer experience by unifying communications across channels into one stream. This helps their customers by connecting them with an agent who knows their purchase and service history and provides valuable context. Most importantly, the two-way conversation is public on a social media platform, so other customers can see how the business solved the problem.

5. Cloud Communications

Many businesses have already adopted cloud communications as part of their communications strategies, but cloud communications have become particularly important for contact centers. The steady increase in remote call agents has made cloud communications a necessity for businesses who want to take advantage of seamless team communications and collaboration. With cloud communications, traditional office-based contact centers can take on new locations, and grow and contract workforces as market needs demand.

6. Employee Engagement

Just as customer expectations have evolved in the last few years, so have the expectations of the employees that make quality customer experience possible. And dissatisfaction in the work environment and culture has led to high agent attrition in the contact center space and beyond. Businesses that want to remain competitive will provide their employees with the culture and technology that empowers an efficient, productive, and flexible workforce.

7. Flexible Working Options

Lower overhead, time zone flexibility, and variable working hours have made remote contact center workers a stable trend in 2022. With constantly improving unified communications, remote workers have become a permanent and beneficial part of the contact center environment. By using collaboration tools, contact center agents can be mobile, with access to real-time analytics and customer context.

8. AI-Powered Self-Service Tools

The high priority on process improvement and self-service since the pandemic has addressed the issue of increasing workload for contact center agents, as well as the difficulties around achieving the desired service levels or Average Speed of Answer (ASA). Giving customers information quickly helps reduce call volumes, and easy-to-navigate FAQs help narrow down calls to those with sufficiently complex issues. Quick access to self-serve solutions also provides an emotional benefit to customers (that DIY-fix high!) and reduces overall call times.

9. SMB’s Leveraging All Employees to Support Customers

SMBs are extending traditional contact center agent desktop features to employees that work outside of the contact center to supplement customer-facing employees. Blended UC/CC solutions that bring customer and employee experiences together into a single user experience tear down the silos between traditional contact center agents and the rest of the organization.

If you need more help determining how to apply these trends to your call center, TCI’s local experts are here to help. Contact us today: (703) 321-3030 or info@tcicomm.com.

 

Meet Your Customers Where & How They Want with Omnichannel Contact Centers

The term omnichannel refers to connecting your customers to your business across all available channels – web, voice, smartphones, social media, PCs, email, text, etc. – with a consistent experience and message.

In our digital world, customers want to choose the method of contact that makes the most sense for them at any given time.

Using new technology, a well-executed omnichannel Customer Experience connects the dots between each available channel. To keep pace with this trend and increase your customer loyalty, Mitel’s MiContact Center solutions provide the tools your business needs to deliver a smooth Customer Experience across all media types.

Empower your Contact Center Team

  • Set your customers’ expectations and guide their actions, offering helpful information like their wait times for inbound calls, emails, Web chat and callbacks.
  • Online access to real-time and historical reports provide the insights you need into daily operations and agent performance.
  • When it comes to control and coaching, a simple interface provides a single point of administration for configuring omnichannel workflows.

Mitel’s portfolio delivers everything your small or big business needs…

  • MiContact Center Solidus: A rich suite of seamlessly integrated Unified Communications and Collaboration (UCC) and contact center applications for intelligent interaction in your enterprise.
  • MiContact Center Workgroup Edition: Designed for the MiVoice Business platform, this solution helps your informal contact centers deliver excellent customer service.
  • MiContact Center Enterprise Edition: Designed for the MiVoice Business platform, this solution is ideal for sophisticated contact centers of all sizes.
  • MiContact Center with Skype for Business (formerly Lync): The only true end-to-end multimedia contact center today that utilizes both Microsoft back-office and desktop solutions.
  • MiContact Center Business: An enterprise-grade, omni-channel customer experience management platform designed to power your customer-centric organization.

Ready to meet the omnichannel demands of your customers? Contact TCI today: (703) 321-3030 or info@tcicomm.com.