Creating a Superior Customer Experience to Grow Your Online Business
In the brick-and-mortar world, windows entice shoppers into the store. Online, your website is the “window.” Is it visually exciting? Does it encourage shoppers to explore your services and capabilities? Is it easy to navigate, and does it load quickly?
These are only the basics. If you haven’t already, you’ll want to cover all the bases when it comes to developing a strong e-commerce platform. Here’s why…
Today’s consumer won’t tolerate slow service. Shoppers want answers quickly – in minutes, not hours – and certainly not days. They’ve come to expect 24/7 service, where someone, somewhere in the world, is available to resolve any issues they encounter. And while they expect and use self-service options, consumers’ patience runs thin if they can’t find the answers they need quickly. When that happens, they expect a live person to step in and help.
Consumers expect service reps to know everything about their communications with the company, as well as key personal information and history. Successful online businesses use CRM tools to capture all customer data, across all channels, to create a seamless experience. By using the cloud and integrating with other internal systems – like supply chain and logistics platforms – service professionals can have all the information instantly available to meet customer requirements.
Easy, safe online check out
The desire to limit exposure to COVID will continue to influence shopping behavior for the near term. Enhancing the online shopping experience with tools for attracting and retaining customers becomes even more vital. That can mean offering the ability to save items in a cart and apply coupon codes to offering a range of payment and shipping choices. Shops that aren’t properly set up for online transactions will lose out.
Multiple delivery options
Along with increasing their demands on customer support, consumers have come to expect flexibility when it comes to shipping and delivery. Due to the pandemic, delivery services are expected and many companies are making delivery options part of their core business and arranging Just-in-Time inventory to help reduce costs.
An essential part of today’s online shopping experience is the ability to read credible product reviews. That means not just publishing your customers’ thoughts about their purchases, but responding to any concerns they might have in the review section. Businesses that demonstrate that they’re listening to – and doing something about – complaints develop greater respect from both current and potential customers.
The pandemic has moved more employees into a virtual work environment, which can actually improve customer service. Call centers don’t need a physical location when reps can connect to the network from home. With the right communications tools, businesses can be more responsive and nimble.
The pandemic has put great pressure on businesses, but it has also presented them with great opportunities… TCI can help your efforts to exploit better technology go smoothly. Contact us today at (703) 321-3030 or email@example.com.