As companies continue with hybrid and remote work arrangements, human resource departments have had to reorganize their priorities. When asked what they saw as their primary role in their organizations in 2021, 65% of HR professionals pointed to “keeping employees engaged and building a supportive company culture,” according to a recent survey.

Replacing the Physical Workplace with a Collaborative Space

The first thing that usually comes to mind when attempting to define “corporate culture” is the physical office. Historically, the workplace environment has had an outsized influence on corporate identity, employee productivity, job satisfaction, and morale.

The needs and values of today’s employees have evolved. Rather than speculating on ways to revive the old culture and re-create it, companies should be using employee input to visualize and create a new culture that transcends the confines of physical space.

How to Create an Authentic Company Culture using UC

Of the organizations that indicated significant transformation since the beginning of 2020, three out of four reported they expect to be more reliant on remote work, according to a recent survey. Not surprisingly, 69% also said they expect to be more reliant on technology for internal collaboration.

Here are some ways organizations can use UC tools like those from Mitel to create and support company culture:

• Leverage video conferencing tools so both in-office and remote employees can stay informed and engaged on important topics. Equal facetime is important for employees to feel involved and valued.
• Create shared workspaces where employees can exchange files and documents and store them in one place. This can stem virtual meeting fatigue by reducing the number of status calls and facilitating collaboration across time zones and geographical locations.
• Record calls when you need to use flex hours and catch up on what you missed by listening to the recordings at a later time. This feature allows employees to achieve better work-life balance while staying involved.
• Use UC monitoring tools to track project completion and delivery milestones, rather than just time spent on a given project. Employees are more empowered when they’re able to determine their personal workflows.

No two employees work the same way, and UC tools can be used to accommodate different approaches to achieving goals. By providing employees with the flexibility and tools they need, managers can make everyone feel like they’re part of a community, rather than just cogs in a machine.

Your local TCI team is ready to implement UC technologies that support your company culture and employee work styles. Contact us today: (703) 321-3030 or info@tcicomm.com.