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3 Easy Ways to Strengthen Customer Relationships with Unified Communication Tools

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Darwin’s Theory is that species must adapt to their environment in order to survive. The same is true in business, and the pandemic has been a hard lesson for many companies as they battle to stay afloat. The “fittest” have embraced (and even accelerated) digital transformation, finding new and meaningful ways to engage customers remotely. Even when social distancing restrictions relax, customers have grown accustomed to digital interactions. And for good reason: they’re faster and more convenient. But people still want to feel connected, perhaps even more so than before.

So how can you strengthen ties with customers and create a personal experience in a predominantly digital world? Unified communications technology makes it possible. Here are three specific ways to leverage digital communications tools to solidify customer relationships—and business survival.

1. Know Your Customer

We’re all in need of a little extra TLC these days, and companies that can find a way to show they care are rising to the top. What better way to do that than to demonstrate how well you know your customers? CRM integration with your communications system gives staff real-time access to information that can be used to create a memorable experience. As soon as a customer contacts your business, agents can see detailed customer data, ranging from past order history and previous communications. Agents can immediately jump into action, providing updates on recent orders and answering questions the customer may have before they even ask them.

2. Make It Omnichannel

Customers have been interacting with businesses across multiple digital channels for years now, but the pandemic has forced even the most tech-resistant customers to become more digitally savvy. Consumers will be more likely to use digital wallets or cards in the future, and the use of chat and social media has seen a huge increase.

Today, customers expect to be able to communicate with businesses via multiple social media channels, web chat, SMS messages, email and messaging apps. But it’s not enough to offer multiple means of communications. They all need to play nice together, allowing customers to seamlessly move from one channel to another. The digital customer simply expects to be able to start a conversation with a chatbot and move to a live agent via chat or phone (depending on their preference) without having to repeat any of the information they already shared. Smart bots powered by Artificial Intelligence (AI) make this possible by routing customers to an agent with the right level of expertise and providing them with a full history of the interaction.

3. Personalize It

Customers may be looking for ways to avoid physical interaction with your staff, but they’re craving personalization more than ever. They want to know you understand their needs and desires, that you value their time and business and that you truly care about giving them what they need. When agents have access to a full customer history, they can personalize the interaction and make customers feel appreciated and valued.

AI technology takes personalization to a new level, with virtual agents monitoring conversations and providing human agents with relevant information to resolve issues and answer questions more quickly. Integration with other internal systems such as supply chain and logistics platforms empower agents to answer just about any question a customer may have.

Powerful unified communications technology arms your business with the right tools to outperform the competition and adapt to changing customer expectations. Contact TCI today at (703) 321-3030 or info@tcicomm.com.

 

Top Tech Trends in the Hospitality & Lodging Industry… Some May Make Sense for Your Business

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Hotels, motels and other hospitality businesses once occupied a fairly simple space in people’s lives – they were a place for guests to lay their heads while away from home.

But anyone who’s spent time on the road in recent years knows that the role of technology has greatly expanded. Here are some of the top communication technology trends in hospitality today…

  1. Cloud migration – The hospitality industry is making the transition to the cloud, where opportunities abound for back office efficiency with low technology acquisition costs. Cloud technologies are simplifying operations, reducing staffing needs, and providing a better guest experience.
  2. Service automation through AI – Automation continues to be a trend that’s changing the way guests are served. With the advancements in Artificial Intelligence, hotels are interacting with guests digitally while freeing up hotel staff to work on other tasks. This also improves the travel experience as language differences can be eliminated, ensuring clear communication with travelers wherever they’re from.
  3. Integrated guest applications – Guest apps for personal mobile devices are the natural place to host everything from deal notifications to hotel services to loyalty programs. Innovative capabilities can be integrated into these hotel applications to grant guests increased ability to engage with hotel staff and other guests.
  4. Touchless interactions – The pandemic has emphasized the need to reconsider how guests interact with amenities. From digital room keys that allow guests to unlock doors using their phones to motion sensors that turn on lights, to voice-activated control of appliances, reducing contact with commonly touched interfaces allows guests to stay safe and housekeeping staff to sanitize and prepare rooms faster.
  5. Self-service meeting spaces – No longer are meeting spaces just about table and chair arrangements. Today’s meetings rely on multimedia presentations and videoconferencing to bring in remote attendees. And for marathon meetings, access to services like catering must be handled with minimal interruption. Advanced technology enablement is also becoming a must-have in ballrooms and event halls.
  6. Predictive Analytics – As more technology is added to improve the guest experience, more data is being collected about how guests interact with staff and amenities. When analyzed, the data can provide insights that can improve internal operations as well as the guest experience, resulting in your property becoming a preferred place to stay and the one that gets recommended to others.

If you see an application here that could help your business get ahead, reach out to the experts at TCI. Contact us today at (703) 321-3030 or info@tcicomm.com.

 

Digital Transformation in 2021… Keeping Up with Touchless & New Ways to Connect with Customers

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Adaptation has always been a necessity for survival, but now businesses are finding that they have to adapt virtually overnight to stay afloat. Touchless technology in the form of contactless payments, expanded mobile app offerings and remote contact centers is becoming the new normal for businesses across industries.

Touchless technology is impacting the B2C world primarily in payment transactions and customer communications. For example, contactless digital payments are replacing traditional paper checks in many transactions. While the primary driver is health and safety, there are other benefits: digital payments are received faster and cost less to process, improving cash flow and reducing costs.

B2B companies, as well as organizations with call centers or large sales teams, have had to quickly figure out how to stay in touch with customers and clients via a largely remote workforce…

  • Unified communications technology keeps the lines of communication open from any device and any location.
  • Cloud-based VoIP phones enable employees to communicate and collaborate via voice, text and screen share, making it easy to assist customers even when working from home.
  • A unified communications contact center empowers businesses to communicate with customers via chat, SMS, voice, email and social media – all with a virtual workforce.

All companies should consider the impact touchless tech will have on how their business is run, and we encourage you to explore Digital Transformation and new avenues of communications with your customers.

Looking for new ways to connect that will grow your business? Contact TCI today at (703) 321-3030 or info@tcicomm.com.

 

Creating a Superior Customer Experience to Grow Your Online Business

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In the brick-and-mortar world, windows entice shoppers into the store. Online, your website is the “window.” Is it visually exciting? Does it encourage shoppers to explore your services and capabilities? Is it easy to navigate, and does it load quickly?

These are only the basics. If you haven’t already, you’ll want to cover all the bases when it comes to developing a strong e-commerce platform. Here’s why…

Responsive communications

Today’s consumer won’t tolerate slow service. Shoppers want answers quickly – in minutes, not hours – and certainly not days. They’ve come to expect 24/7 service, where someone, somewhere in the world, is available to resolve any issues they encounter. And while they expect and use self-service options, consumers’ patience runs thin if they can’t find the answers they need quickly. When that happens, they expect a live person to step in and help.

Personalized service

Consumers expect service reps to know everything about their communications with the company, as well as key personal information and history. Successful online businesses use CRM tools to capture all customer data, across all channels, to create a seamless experience. By using the cloud and integrating with other internal systems – like supply chain and logistics platforms – service professionals can have all the information instantly available to meet customer requirements.

Easy, safe online check out

The desire to limit exposure to COVID will continue to influence shopping behavior for the near term. Enhancing the online shopping experience with tools for attracting and retaining customers becomes even more vital. That can mean offering the ability to save items in a cart and apply coupon codes to offering a range of payment and shipping choices. Shops that aren’t properly set up for online transactions will lose out.

Multiple delivery options

Along with increasing their demands on customer support, consumers have come to expect flexibility when it comes to shipping and delivery. Due to the pandemic, delivery services are expected and many companies are making delivery options part of their core business and arranging Just-in-Time inventory to help reduce costs.

Customer reviews

An essential part of today’s online shopping experience is the ability to read credible product reviews. That means not just publishing your customers’ thoughts about their purchases, but responding to any concerns they might have in the review section. Businesses that demonstrate that they’re listening to – and doing something about – complaints develop greater respect from both current and potential customers.

Remote teams

The pandemic has moved more employees into a virtual work environment, which can actually improve customer service. Call centers don’t need a physical location when reps can connect to the network from home. With the right communications tools, businesses can be more responsive and nimble.

The pandemic has put great pressure on businesses, but it has also presented them with great opportunities… TCI can help your efforts to exploit better technology go smoothly. Contact us today at (703) 321-3030 or info@tcicomm.com.

 

Chatbots Are helping Small & Mid-Sized Firms Compete With Big Businesses

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Small and midsize businesses are regularly challenged to compete with enterprises that have deeper pockets, larger contact centers and more options to serve their customers.

By embracing chatbots, smaller firms can improve their Customer Experience and compete head-on with larger companies. Here’s how…

  • Basic question-and-answer functions. When customers start an online webchat they can get routine information such as overnight mailing addresses, product information, links to knowledgebases and physical location hours. Customers get their information faster – via their preferred device – and your business doesn’t need to rely on more costly employees to answer basic questions.
  • Addressing complex, customer-specific inquiries. These include looking up account balances, linking to extended warranty terms and scheduling service calls. The chatbot asks for information to confirm customer identity and then accesses the appropriate database, knowledgebase or apps to complete the request.
  • Delivering scripted information. By directing a customer to a chatbot, companies can ensure there is no human error that may result in potential industry compliance and regulatory liabilities.
  • Making recommendations. By asking customers a few questions, the chatbot can make product or service recommendations, thereby increasing sales. Further, analytics tools can track customer preferences and make proactive recommendations in the future.
  • Assisting human agents. Chatbots also can listen to conversations between agents and customers, offering real-time suggestions on upsell opportunities. Or, if a customer becomes upset, the chatbot can summon a supervisor to join the call.

Once trained and implemented, chatbots cost roughly 10% to 20% of a human agent, and leading AI platform vendors like Google, IBM, Amazon and Oracle are teaming up with contact center providers like Mitel to make chatbots even more intelligent.

Looking for more innovative ways to improve your customer service? Contact us today at (703) 321-3030 or info@tcicomm.com.

 

Using Contact Center Metrics to Boost Customer Experience in the Real World

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No surprise… Your customers want personalized service and consistent answers when they speak with multiple reps in your business. Further, they don’t want to wait on hold or repeat themselves when transferred. Here’s how three organizations are leveraging the Cloud today to benefit their customers…

  • A Medical Supply Company, which serves its market with 45 agents, gains actionable insight into call center operations. By monitoring system performance in real time, managers can identify heavy call-volume periods, so staff can be allocated in ways that keep wait times to a minimum. Historical reporting reveals patterns so managers can determine if they need additional staff at certain locations or during specific days or times.
  • A Non-Profit that provides temporary assistance to those struggling to pay their energy bills can now move representatives from one queue to another based on call volume. That reduces wait times for customers during peak hours. Call monitoring allows managers to review calls for quality and service levels, improving training and accountability. Call recording comes in handy when a customer and agent have different recollections of a conversation, allowing any miscommunication to be resolved quickly.
  • A Government Contractor implements a nationwide energy efficiency program with a new always-on cloud contact center, allowing 24/7 support to be offered to customers. While remote access had been an issue with the old system, now remote agents have seamless access from satellite offices. Improved call quality translates into fewer dropped calls, which makes customers happy. Real-time call handling metrics let managers analyze the level of service customers receive. Issues can be identified immediately and lay the foundation for future training sessions.

New technology is providing the tools and insight you need to turn your call center into a well-oiled machine.

Let’s talk about more practical ways a cloud contact center solution can help your business serve and support demanding customers… Contact us today at (703) 321-3030 or info@tcicomm.com.

Improving Your Customer Experience… Consumers Want More Human Interaction

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According to the latest research, 8 in 10 consumers want more human interaction from businesses, yet 64% believe companies have lost touch with the human element of the Customer Experience, especially as they add more technology into the mix.

Here’s some practical advice on how you can humanize the Customer Experience in your business…

  • Create an engaged workforce by investing in more self-serve and automation options for customer service. By using chatbots, for example, to answer routine questions, customers can resolve issues on their own more quickly. Employees are then free to focus on the more unique and challenging customer interactions where their performance can add real value to the relationship.
  • Empower your workforce. Frontline employees know first-hand what irks your customers. Yet, many companies fail to tap this vital source of business intelligence. One way to fix this problem is to empower employees to suggest process improvements. As they become more invested in making customers happy, they’ll become more engaged and welcome opportunities to use their skills and creativity to solve problems and stretch further.
  • Provide tools that help employees succeed. Contact center agents usually bear the brunt of customer ire. And they get hit with a double whammy: Agents who can’t solve a customer issue on the first call find themselves on the wrong foot with the customer and their supervisor. To change this situation, an agent can deliver a more personalized and human interaction when CRM data is integrated with the communications solution.
  • Make collaboration easy by reorganizing the workplace to enable employees to collaborate on demand. They’ll not only be more productive, they’ll have the tools to build stronger internal working relationships with each other and with remote colleagues. Tools like web chat or video conferencing make the distance between home and office disappear.
  • Invest in training by incorporating tools such as personalization and self-service into internal portals and dashboards. Making it easy to access knowledge bases and subject matter experts will improve employees’ interactions with clients.

When employees are happy and engaged, they bring that outlook to every client conversation. Companies that focus on the employee experience first will deliver a stellar Customer Experience every time.

Let’s talk about next steps to improve your Customer Experience. Contact us today at (703) 321-3030 or info@tcicomm.com.

 

Mitel Partners with Google AI to Develop the Intelligent Customer Experience

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By 2020 Customer Experience is expected to overtake price and product as the key differentiator used by customers to influence their brand, product and service decisions.

Responding to this reality, Mitel has partnered with Google to deliver new AI-driven customer experience capabilities across all Mitel core contact center solutions, including its cloud-based MiContact Center.

Download: The Impending Contact Center Disruption

Accelerating customization

With a traditional chatbot, a contact center team is responsible for predicting what their customers are going to ask, and painstakingly scripting each interaction. With Mitel/Google’s AI solution, the customer is connected directly to your company’s knowledge base, shifting chatbot implementation time from months to days.

Using NLP – natural language processing – Mitel’s intelligent customer experience solution understands what your customers are saying, chatting or texting – without requiring specific phrasing – and a virtual agent responds in real-time whether a human agent is available or not.

Whenever the virtual agent reaches a question or situation it cannot handle alone, it can involve a human agent in the conversation, feeding its conversation details directly to that agent.

Leveraging machine learning, the AI solution will continue to observe the customer-agent interaction, suggesting relevant options or content to the agent and monitoring which responses come to a successful conclusion. This real-time coaching from AI Agent Assist enables more accurate, more responsive follow ups and an improved customer experience.

The Video Demo: How it Works

This Mitel video explains how the technology…

  • Uses the virtual agent chatbot and AI analytics to respond to common customer needs
  • Stays with each call, SMS or chat to find the best information for each customer
  • Learns what works and what doesn’t to improve future interactions
  • Simplifies agent workflows with smart virtual agent assist

Ready to improve the experience of your customers with AI? Contact TCI today: (703) 321-3030 or info@tcicomm.com.

Meet Your Customers Where & How They Want with Omnichannel Contact Centers

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The term omnichannel refers to connecting your customers to your business across all available channels – web, voice, smartphones, social media, PCs, email, text, etc. – with a consistent experience and message.

In our digital world, customers want to choose the method of contact that makes the most sense for them at any given time.

Using new technology, a well-executed omnichannel Customer Experience connects the dots between each available channel. To keep pace with this trend and increase your customer loyalty, Mitel’s MiContact Center solutions provide the tools your business needs to deliver a smooth Customer Experience across all media types.

Empower your Contact Center Team

  • Set your customers’ expectations and guide their actions, offering helpful information like their wait times for inbound calls, emails, Web chat and callbacks.
  • Online access to real-time and historical reports provide the insights you need into daily operations and agent performance.
  • When it comes to control and coaching, a simple interface provides a single point of administration for configuring omnichannel workflows.

Mitel’s portfolio delivers everything your small or big business needs…

  • MiContact Center Solidus: A rich suite of seamlessly integrated Unified Communications and Collaboration (UCC) and contact center applications for intelligent interaction in your enterprise.
  • MiContact Center Workgroup Edition: Designed for the MiVoice Business platform, this solution helps your informal contact centers deliver excellent customer service.
  • MiContact Center Enterprise Edition: Designed for the MiVoice Business platform, this solution is ideal for sophisticated contact centers of all sizes.
  • MiContact Center with Skype for Business (formerly Lync): The only true end-to-end multimedia contact center today that utilizes both Microsoft back-office and desktop solutions.
  • MiContact Center Business: An enterprise-grade, omni-channel customer experience management platform designed to power your customer-centric organization.

Ready to meet the omnichannel demands of your customers? Contact TCI today: (703) 321-3030 or info@tcicomm.com.

 

The 5 Most Important Contact & Call Center Trends

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We’ve seen a lot of changes to the call center and Customer Experience landscape in recent years. Cloud communications and a distributed workforce have been on the minds of many our clients. The need to integrate social media channels is becoming more important than ever.

Here are 5 of the strategic trends shaping up to influence businesses and their call center operations…

1. Digital transformation

Businesses are turning to truly digital contact centers that redefine the Customer Experience from start to finish. Seamless integration of technologies across the business provides full customer context with each interaction and leverages system data to provide proactive service.

2. Two-way social media conversations

When customers interact with a business online via social media, they expect a personalized and immediate response. More importantly, the two-way conversation is public, so other customers will be watching to see how the business addressed the problem.

3. Omni-channel communications

While a customer journey may begin on one channel, valuable insight and feedback may be taking place on a completely different channel. Unifying customer communications across channels gives businesses better context for their customers, helps resolve issues faster, and assists agents in identifying better opportunities for future sales.

4. Better contact center analytics

Sophisticated analytics turn data – like call and screen recordings, chats, SMS messages and more – into useful feedback for agents. Analytics programs are being used to build statistical dashboards so agents and managers can get real-time updates on customer experiences.

5. More remote call center agents

With constantly improving unified cloud communications, remote workers have become a permanent and beneficial part of the contact center environment. With collaboration tools, contact center agents can take their work mobile, with access to real-time analytics and customer context.

Need help figuring out how to apply these trends to your business? Contact TCI today at (703) 321-3030 or info@tcicomm.com.