We’ve seen a lot of changes to the call center and Customer Experience landscape in recent years. Cloud communications and a distributed workforce have been on the minds of many our clients. The need to integrate social media channels is becoming more important than ever.
Here are 5 of the strategic trends shaping up to influence businesses and their call center operations…
1. Digital transformation
Businesses are turning to truly digital contact centers that redefine the Customer Experience from start to finish. Seamless integration of technologies across the business provides full customer context with each interaction and leverages system data to provide proactive service.
2. Two-way social media conversations
When customers interact with a business online via social media, they expect a personalized and immediate response. More importantly, the two-way conversation is public, so other customers will be watching to see how the business addressed the problem.
3. Omni-channel communications
While a customer journey may begin on one channel, valuable insight and feedback may be taking place on a completely different channel. Unifying customer communications across channels gives businesses better context for their customers, helps resolve issues faster, and assists agents in identifying better opportunities for future sales.
4. Better contact center analytics
Sophisticated analytics turn data – like call and screen recordings, chats, SMS messages and more – into useful feedback for agents. Analytics programs are being used to build statistical dashboards so agents and managers can get real-time updates on customer experiences.
5. More remote call center agents
With constantly improving unified cloud communications, remote workers have become a permanent and beneficial part of the contact center environment. With collaboration tools, contact center agents can take their work mobile, with access to real-time analytics and customer context.
Need help figuring out how to apply these trends to your business? Contact TCI today at (703) 321-3030 or firstname.lastname@example.org.