A Fresh Look at Skills-Based Routing in your Contact Center to Improve the Customer Experience
The concept of skills-based routing has been around for as long as there have been call centers – connecting in-bound callers directly to the subject matter experts that can get the job done right on the first call.
New considerations driven by Digital Transformation
Historically, when businesses thought about skills-based routing in their call centers, they typically would organize their groups, and their skills, based on the line of business that the agent would be answering for, or the product line that the agent had expertise to handle. But, in fact, there’s a wide variety of skills that also need to be considered, such as:
- Business skills like ordering, fulfillment, support and services
- Industry skills like specialized training or certifications
- Language skills
- Passive soft skills
- Authority for escalations
The Essential Role of Text, Email & Social Media in your Contact Center
In addition to connecting customers to the right people, you’ll want to enable your team to interact with customers over their preferred media. You can exploit new digital communication technologies to improve the customer experience by adding email and web chat interactions, as well as SMS and social media messaging. Of course, all of this adds layers of complexity as you begin enabling new tools and programming routing workflows.
Let TCI simplify the process
Our experts can show you how holistic skills-based routing – enhanced with the latest digital communication technologies – can empower your call center to serve your customers better than ever. Contact us today at (703) 321-3030 or firstname.lastname@example.org.
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